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Glossary

Term Meaning
Partner Your company, as integrated with Smartcast Media.
Application One set of API credentials, with its own scopes and environment.
Provider A company that sells and plays screens, shown on each screen as provider, such as SMARTCAST or CITYSCREEN.
Placing Where a screen stands: INDOOR or OUTDOOR. A campaign is one or the other.
Screen One display you can buy.
Plan A priced preview of screens and dates. It reserves nothing.
Content requirement One video a selection of screens needs, with its size, length and formats.
Creative One video of a campaign, uploaded for one of its content requirements.
Campaign An order to show creatives on chosen screens across a date range.
Placement A campaign on one screen.
Provider review The provider’s own moderation, on providers that have one.
Platform review Smartcast Media’s moderation.
Delivery Plays so far, against the plays expected.